From Sweden with love
WHO WE ARE
IFLW became a company in 2019, promising to be different, creative, and brave. We started in a suburb of Stockholm as a group of watch lovers and friends. With a passion for wristwatches, pop culture, and entrepreneurship – together we wanted to create a new chapter in the history of horology.
In our first year IFLW evolved from doing retail to designing and producing our own line of watch stands and watch storage. We found our own high-quality leather, marble, and steel producers. Since then we’ve launched an Art Gallery featuring amazing artist co-labs and decorative pieces for your home. Next we launched our first Watch Customization project and a new chapter began.
The Limited Edition CasioOaks project took us over the Rainbow, and the Milky Way, out in another Galaxy, through burning Infernos and colorful Jellyfishes. We see no limits to where we can go. So grab your passport and tag along on our continuous journey to the unknown.