The AtelierEvery piece, one of one
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IFL Bespoke · A private gallery

The atelier,
after hours.

Move your light across the bench. Every dial in these rooms began as somebody's story, and was painted by hand to hold it.

Begin a conversation → Walk through the atelier ↓

No finished design needed. A few words are enough to begin.

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Two wings

Whose story will you walk into?

The private wing holds commissions made for people. The corporate wing, those made for the companies they built.

East wing

Private

Family, the ones we miss, pets, passions and the places that stay with us.

Enter the wing

The hand-painted Kellogg's Raisin Bran watch

West wing

Corporate

Anniversaries, partner gifts, founders' tributes and brands painted into the art.

Enter the wing

The permanent collection

Every work, one of one.

The ones who made you, hand-painted dial — No. IThe ones who made youFamily, painted to last.Hand-painted dial · Private collection · 4 pieces

Still close, hand-painted dial — No. IIStill closeA tribute that lasts.Hand-painted dial · Private collection · 4 pieces

Places that stay with you, hand-painted dial — No. IIIPlaces that stay with youBring back more than a photograph.Hand-painted dial · Private collection · 8 pieces

The heroes you grew up with, hand-painted dial — No. IVThe heroes you grew up withChildhood, back on your wrist.Hand-painted dial · Private collection · 12 pieces

Club colours and lifelong passions, hand-painted dial — No. VClub colours and lifelong passionsThe things you would talk about all night.Hand-painted dial · Private collection · 12 pieces

What drives you, hand-painted dial — No. VIWhat drives youYour dream machine, on the dial.Hand-painted dial · Private collection · 8 pieces

Where your story began, hand-painted dial — No. VIIWhere your story beganA wedding gift with real meaning.Hand-painted dial · Private collection · 3 pieces

Part of the family, hand-painted dial — No. VIIIPart of the familyTheir character, captured.Hand-painted dial · Private collection · 3 pieces

Years of work, one dial, hand-painted dial — No. IXYears of work, one dialMilestones worth marking.Hand-painted dial · Private collection · 2 pieces

A small canvas for big ideas, hand-painted dial — No. XA small canvas for big ideasArt, myth and imagination.Hand-painted dial · Private collection · 8 pieces

AURA Skypool, Dubai, hand-painted dial — No. XIAURA Skypool, DubaiA souvenir guests wear home.Hand-painted dial · Corporate collection · 3 pieces

Kellogg's, hand-painted dial — No. XIIKellogg'sA global brand, hand-painted.Hand-painted dial · Corporate collection

Two watches. Then ten more, hand-painted dial — No. XIIITwo watches. Then ten moreA gifting tradition that came back.Hand-painted dial · Corporate collection · 12 pieces

Coolen, hand-painted dial — No. XIVCoolenA founder's tribute.Hand-painted dial · Corporate collection · 2 pieces

Wirksworth Quarries, hand-painted dial — No. XVWirksworth QuarriesA company's roots, preserved.Hand-painted dial · Corporate collection

SimplyPMG, 20 years, hand-painted dial — No. XVISimplyPMG, 20 yearsTwo cities, two decades.Hand-painted dial · Corporate collection

10 million bottles sold, hand-painted dial — No. XVII10 million bottles soldA sales milestone, painted.Hand-painted dial · Corporate collection

A national team victory, hand-painted dial — No. XVIIIA national team victoryBlue, yellow and Three Crowns.Hand-painted dial · Corporate collection

ToughTalk, hand-painted dial — No. XIXToughTalkA brand that plays to win.Hand-painted dial · Corporate collection

A golf course on the dial, hand-painted dial — No. XXA golf course on the dialA place with personal significance.Hand-painted dial · Corporate collection

Built for heavy machinery, hand-painted dial — No. XXIBuilt for heavy machineryThe construction world, on a dial.Hand-painted dial · Corporate collection

TTC, hand-painted dial — No. XXIITTCA logo woven into the art.Hand-painted dial · Corporate collection

No. XXIIIThree designs, one brandA Nordic shampoo brand on G-Shock.Hand-painted dial · Corporate collection · 3 pieces

Made for aviators, hand-painted dial — No. XXIVMade for aviatorsMountains and desert, from above.Hand-painted dial · Corporate collection · 2 pieces

A career on the Underground, hand-painted dial — No. XXVA career on the UndergroundA retirement gift for a TfL engineer.Hand-painted dial · Corporate collection

A lifetime of service, hand-painted dial — No. XXVIA lifetime of serviceA career honoured on an Oris.Hand-painted dial · Corporate collection

Christmas, painted, hand-painted dial — No. XXVIIChristmas, paintedA festive gift for clients and teams.Hand-painted dial · Corporate collection

Ramadan and Eid, hand-painted dial — No. XXVIIIRamadan and EidFaith and heritage, honoured.Hand-painted dial · Corporate collection

How it works

From your idea to a one-of-a-kind watch.

The reference: three birds on a branch, pinned as a printed photo

Step 01

Share your idea

Tell us what is meaningful to you. A photo, a story, a sketch. Anything can be a starting point.

The design sketched in pencil inside the dial outline

Approved

Step 02

We create a design

Our artists sketch your idea into a design made for your dial. Nothing is painted until you have approved it.

Step 03

Painted by hand

Our watchmakers open the watch and our painters bring your design to the dial, stroke by stroke.

The finished Day-Date with the hand-painted birds

Step 04

A lasting artwork

Carefully assembled, quality-checked and delivered anywhere in the world with a certificate of authenticity.

Start your commission →

Your commission

Let's start your journey.

Tell us who it is for and what it should hold. Our artists take it from there, and you approve the design before a single brushstroke touches the dial.

Speak with the atelier

The atelier,
after hours.