Considering one of the most colorful, funnest, and playful modern watches, the Rolex Daytona Rainbow comes in three different models: rose gold, yellow gold, and white gold. The watch is currently selling between $500,000 to $700,000 (or probably more) on the secondary market, depending on which model. The rose gold reference has the highest market price. Let's see which celebrities were seen wearing this unadulterated luxury on their wrists.