At the 2023 Watches and Wonders event in Geneva, Rolex showcased an array of intriguing timepieces. 

From the 2023 Rolex lineup, three standout Day-Date 36 models garnered particular interest. Rolex labels these as "emotionally time-stamped."

Crafted in choices of white, rose, or yellow gold, these timepieces are set apart by their jigsaw puzzle-inspired enamel faces and unique complications. Diverging from the conventional day display at 12 o'clock, they spotlight inspirational terms like 'Happy,' 'Eternity,' 'Gratitude,' 'Peace,' 'Faith,' 'Love,' and 'Hope.' In another delightful departure from tradition, the date window at 3 o'clock rotates through a series of emojis, revealing a new one for each day of the month. To complete the aesthetic, the dial is ornamented with 10 harmoniously shaded baguette-cut sapphires as hour markers.

These watches come in three exquisite versions: the rose gold with an orange dial (ref. 128235), the yellow gold paired with a turquoise blue dial (ref. 128238), and the white gold with turquoise blue dial (ref. 128239)

Rolex believes that this inventive design, showcasing a fresh emotion daily, adds a whimsical element to daily life. It not only tracks time but also resonates with the wearer's shifting moods and feelings.

Now, let's have a look at which celebrities have been spotted wearing the amazing Rolex Day-Date Puzzle Dial so far.

In early August, John Mayer made waves in the watch community when he was spotted sporting the white gold Rolex Day-Date puzzle dial. As far as records go, he's the first celebrity to be seen with this exclusive, out-of-catalogue Rolex on his wrist. The sighting further cemented Mayer's reputation not only as a musical maestro but also as a watch aficionado. Not a surprise!

Attending the Sky Bet Championship match (Birmingham City vs Leeds United) in August 2023, the former American NFL player Tom Brady was seen wearing the rose gold puzzle Rolex Day-Date 128235.

Marcus Rashford, the talented forward for Manchester United FC, has also been spotted flaunting the iconic Rolex Day-Date Puzzle Dial. Adding his own touch of sophistication, Rashford opted for the rose gold variant, further showcasing his refined style both on and off the pitch. The watch has clearly become a favorite among celebrities, and Rashford's choice solidifies its status as a symbol of luxury and distinction.

By the end of summer 2023, businessman Kevin O'Leary was caught on video receiving his new yellow gold Rolex Day-Date Puzzle Dial. The footage clearly captured his admiration for the dial, as he commented on its unique design multiple times.

Given O'Leary's penchant for personalizing his timepieces, I was wondering if would he change the the bracelet to red?

In September 2023, a fan of LeBron James posted a picture with the basketball player during his visit to Riyadh, Saudi Arabia. In the picture, LeBron was seen wearing the yellow gold Rolex Day-Date Puzzle Dial.