A watch case is an essential item that helps individuals to protect their expensive watches. It maintains the watches in perfect condition. The case protects valuable watches from dirt, scratches, or getting misplaced. In general its just a good idea to have a proper watch case when you are a watch enthusiast.

It’s been a long journey, a 1-year long one to be precise. We are super excited to introduce our brand new IFLW Camo Collection. This camouflage collection is very special to us. We have designed the camouflage pattern from scratch and as always, it is produced with utmost attention to quality and detail in Tuscany, Italy.

We are happy to announce our latest collaboration with Sibirien Stockholm. We love to collaborate and it is extra fun when you collaborate with a local artist. Daniel Ankarstad is an extremely skillful leather craftsman that is based out of Stockholm, Sweden and that has a passion for leather and craftsmanship. What makes Daniels work at Sibirien Stockholm exciting is that he works with something very exotic – salmon leather.

Our first ever limited edition was a huge success. All 50 pieces were sold out in less than 48 hours and we were blown away by your tremendous support and love for the IFLW Rainbow Edition “CasiOak”. We are continuing and evolving our relationship with the very talented ’The Dial Artist’ and we are pleased to introduce to you four brand new “CasiOaks” customizations.

So, finally Rolex unveiled their novelties for 2020. And one of the biggest talking points is of course the updated Rolex Submariner. The big talking point with the new 2020 Rolex Submariner is the size. Historically speaking, the Submariner has been sized at 40mm more or less since its inception. But the 2020 Submariner marks an end of an era.

We’ve been working within the industry for a couple of years and recently we decided to launch our own YouTube channel to give you insight into our days and also share what we love to talk about – Watches! We also want to give you our honest opinion about whats going on in the industry, review watches and give you our personal thoughts and also let you guys know the persons behind the brand a little better. And of course, showcase our products that we are immensly proud of.